Although, on a different page there is the " Bridges for Music" organization that is cited as a recipient of donations. According to Beatport's' website, all of the money raised was donated to the WHO’s COVID-19 Solidarity Response Fund as well as the AFEM (Association for Electronic Music) Members’ COVID-19 Hardship Fund. Not even Live Nation's greedy little hands could tack on a $10+ digital ' convenience' charge.
The festival featured 33 hours of uninterrupted music, featured artists from around the world streaming from their homes, and raised over $180,000 in the process. Beatport hosted an online festival, ReConnect. Let's take a deep dive into a recent online festival.
Large organizations are amplifying the movement even further and some are even raising money for charities on top of that. Bands are playing to in-person crowds of zero while streaming their sets to thousands. Artists are streaming from their homes, and people are finally tuning in to be apart of the live events happening left and right. While earning money online is not novel, it is becoming more widespread and mainstream.
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The door has been opened for a while but people are catching on to the possibilities afforded by high-speed internet and the creations of talented computer software engineers who make the whole process happen seamlessly. It seems as though this is just the beginning. Are the golden days of touring gone too? Many artists have turned online for answers. Gone are the golden days of the recording industry when artists could make money from physical sales of CDs, Tapes, and Records. The drastic changes in society have caused many artists to rethink their approach, dust off their online marketing skills, and rekindle those email lists.